The Identity

The Identity is the full Northgate visual system. It includes everything in The Mark, then extends it into stationery, social templates, packaging direction, and a brand book your team can follow without another round of questions. This is for companies that already know they will show up in more than one place: a site, a deck, a shop, a storefront, or a product. We set the rules once so every later piece looks like it came from the same room. What you receive: • Everything in The Mark • Full brand book (PDF) covering logo, color, type, photography, and layout • Letterhead, envelope, and business card layouts • Social profile and post templates • Packaging and merch direction boards • File handoff plus one revision round Timeline: 3–4 weeks from a completed intake.